The new change in
Buyer Behaviour
There's been a shift in buyer behavior. Are your marketing efforts aligned with this shift?

A Little Self-Note on Business Efficiency

Multiethnic Arms Raised Holding Text Efficiency

Dear David,

Hire people who are smarter than you are, then get the hell out of their way, and let them knock themselves out. Michael Gerber of the emyth fame calls that management by abdication.

That brings us to the other alternative: create systems, then hire average people to just work it.

While the former is easier and gets you going quickly with results, it becomes chaotic in the long term, not also forgetting that loosing a key staff could bring trouble quickly to your burgeoning company.

The latter on the other hand requires more work and discipline from the beginning. Creating, testing and documenting systems is no fun. But once you have all the key components in place, business becomes a little more fun to run.

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10 quick tips for secure online shopping


This is a guest post from Ayo Alaran, co-founder of Paazi, a “shop & ship from America to Africa” company based in the US.

Secure online shopping is very possible but many people still fall victim to various online shopping scams such as phishing. Ensuring that your information is safe is a key ingredient to secure online shopping.

We suggest your taking the steps below to ensure the safety of your online shopping experience.

1. Avoid storing your debit or credit card information with any online merchant.

2. Assume that employees at the online merchant can and will see your password. Try to use different passwords for different merchants.

3. Make sure your password is strong. Try to use a password that has at least one of the following: small letter, capital letter, special characters (%$#!*@), and numbers. You can use this password meter to check the strength of your password.

4. Watch out for emails that claim you need to update your debit or credit card information. Unscrupulous people may be looking to steal your information through a method called phishing.

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Netfirms Has Been Sold


I don’t know folks, but when a company gets acquired by a bigger one all hell breaks loose. I just hope this isn’t the case as I’ve been with Netfirms for years now, and seriously would like to continue with them.

Just got an email this morning with the following, you can just read it here already.

I only use Netfirms for domain management, tried their host sometime ago but wasn’t satisfied, it was horrible. I’ve continued to use Netfirms for domain management because of their platform (I love their proprietary management panel), setup of any sort is a breeze, dns management is so cool and makes it look like a child’s play, and their overall customer service is very responsive and helpful.

I just hope this continues with Endurance group or whatever.

If you use Netfirms, be sure to be on the look out during this their “transition period” as they termed it to avoid service disruption.

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Wildcard DNS Setup For Kloxo

I usually do not tend to write techie stuff due to the type of readers I have on here, but in this case I’m going to make an exception as I tried to do this but couldn’t find any reasonable help on the internet.

As most of you already know, kloxo is a free alternative to Cpanel and DirectAdmin hosting control panels, and I make use of it for most of my vps hosting needs.

I needed to setup a wildcard dns for Kloxo to use with WordPress multisite for a project I’m working on, but sadly there wasn’t any readily help available, not even on the kloxo help forum.

After some tinkering I was able to solve this problem and have my setup working fine, but I had to quickly write this post instead of continuing with my work for many of the users who may be having same problem.

Here’s how I did it, very simple and straight forward:

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Rant Uncategorized

My Blog’s Back to Being Just Plain Simple


As you are probably aware, my blog runs on the thesis framework with straight shooter customization from the folks at

While I’m glad that the former theme (straight shooter) really helped distinguish my blog design from the rest, I’d like to go back to the way it was when I started newly, bare and simple. I really like the way it is now as it gives way for quality content which we all want by the way. And it just looks cool!

I’d like to know what you think about this change. And happy new year by the way.

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Your Social Media Marketing Sucks…Here’s Why

How to Promote Your Business Events on Facebook

1. You’re there to simply sell, and nothing else. Forget about making a sale for a second, and just communicate, and have fun.

2. You don’t have a plan just like me. Create a marketing strategy, and no, this doesn’t have to be how you’re going to sell more products either. But how to successfully communicate your brand, grow a vibrant community that do nothing else but talk about you everywhere. Think of viral?

3. You’re not consistent, again just like me. Don’t let a day go by without tweeting or updating your page status on Facebook or whichever social media channels you’re on. It might just be what your followers are craving for all day. An update or tweet might just be what went down at the office or any funny encounter with a customer. Be creative about this, there are lots of things to talk about. Make it fun.

4. You’re still making this a one way communication. Listen to your followers/fans and respond appropriately. It’s about relationship, and you can’t build it without listening and responding.

5. You just don’t know what you’re doing on social media. You don’t even have a strategy, no game plan.

Is this you?

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What You Can Learn About SEO From a Son to Her Mother


My mom hears me most of the time on phone talking about SEO (search engine optimization) to clients, and as a curious mother, she wanted to know what it was.

So I basically told her it’s a process of choosing appropriate and targeted Keyword phrases related to a website and ensuring they rank properly in the search engines. So that when someone is looking for an information or wants to buy something online, and they type that into the search engines, that website shows up in the search result.

And she was like, how do you do that? And then I went on to tell her that it consists of fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.

And what are Meta tags, she asked? They are are just a way to descriptively inform the search engines what your website is all about when they come to inquire (index). You add these tags to the various areas on your website where the search engine will find them.

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