My mom hears me most of the time on phone talking about SEO (search engine optimization) to clients, and as a curious mother, she wanted to know what it was.
So I basically told her it’s a process of choosing appropriate and targeted Keyword phrases related to a website and ensuring they rank properly in the search engines. So that when someone is looking for an information or wants to buy something online, and they type that into the search engines, that website shows up in the search result.
And she was like, how do you do that? And then I went on to tell her that it consists of fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process.
And what are Meta tags, she asked? They are are just a way to descriptively inform the search engines what your website is all about when they come to inquire (index). You add these tags to the various areas on your website where the search engine will find them.
I didn’t mention search spiders/robots, cos that would have resulted into more questions.
I went to on to explain the top search engines…
The most popular search engines are Google, Yahoo, Bing, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
Suffice it to say she got more confused, and I just gave up explaining.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
You may also want to consider reputable search engine marketing and promotion companies, they will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flowing and your search engine ranking high.