Internet Marketing
How About Starting Your Own Forum?
August 23, 2010
7

forumNow I don’t mean you should go off and start a “how to make money online” type of forum which I see everyday popping up here and there.

There are other untapped areas that need attention especially in Nigeria which nobody seems to be targeting.

Think of dating, romance, marriage, celebrity gossips, politics, health, self improvement, music, entertainment, TV shows, sports, and countless others which you probably have expertise in and know much about. Nobody seems to be covering these areas, the ones who manage to do pack everything into one forum.

Don’t build a “one size fits all” type of forum, target a specific niche or topic. I don’t know about you, but I’d rather join a forum where they discuss just “Home Theaters” instead of a general electronics forum, assuming I’m only interested in home theaters and of course provided the forum has the answers I’m looking for.

If you start a forum on just “dating” alone in Nigeria, you’ll have people jumping out of other popular and over-sized forums just to see what you have to offer. These small tightly focused niches are hungry for discussion. Why don’t you be the one to provide that?

Starting Up
The cost of starting up is almost zero if you already have a domain name and a web host account.

Once you’ve registered a suitable domain name, and paid for a good hosting account where your files will sit on, the next thing is to get a good forum software to manage your forum with.

Some software I’d Recommend:
SMF – I’ve used this in the past, and most Nigerian forums are being powered by this. They have a great community always there to help you out when you get stuck. They have lots of professional and cool themes that you can download for free. There are also loads of plugins (mods), to further extend the functionality of your forum. Very easy to use and administer, even for a complete newbie.

PHPBB – Free as well, but not too many Nigerian forums making use of it. So if you want to stand out, you might want to take a look at this. I started my first forum with this years back as a complete newbie, had to drop it because I couldn’t understand it, or maybe I just didn’t know what I was doing then. Overall it’s a pretty solid script, with good support, and they’ve been around for a long time.

MyBB – In my opinion, this is one of the best free forum script out there. I wonder why it’s not as popular as the other two I mentioned. It has an active community, great plugins (not that much though) to extend it’s functionality and some really cool themes to get your forum looking like wow! And one other thing, it’s very search engine friendly.

There are other free great forum management script you could also try out, like BBpress, MyBB, etc. But I’ll suggest you just stick with any of the three I listed above.

If you want to go the paid route, the two industry leaders are IP Board and Vbulletin. Though I would recommend you stick with the free ones, unless you probably have enough money to start paying for licenses and stuffs or perhaps there are specific features you want which the free ones just can not provide, though I highly doubt if there’s any.

How Does Having a Forum Make Me Money?
Yeah I know, it would be totally useless if nothing comes out from your hard work. I’m guessing the reason for starting up one in the first place is to make some money, right? Unless you’re probably building a support forum for any of your products or services.

Most forum monetize with adsense, while that is not a bad idea there are other methods you should consider like Amazon affiliate, text link ads, CPA, affiliate marketing, joint venture and of course selling your own product if you have any. Of course this will also depend on the niche you’re in. But the most important thing is to get your forum up first. Once it starts getting busy, then making money from it should be a piece of cake.

And one other thing, don’t start out plastering ads all over the place. You’ll just turn potential members off. Build your content and member base to a comfortable level first before thinking of monetization.

If you build it they will come.

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There are 7 comments

  • BintaSMS.com says:

    Thank you for this post. I’m thinking of getting forum for myself very soon.

  • Emeka says:

    Oga Dave. Honestly speaking i am tired of saying thank you for the free info you dish out here. This info in particular will be very useful to alot of newbies like me. i know your fellow marketers will be jelous of you. keep it up that is the secret of your success.

  • Mufutau says:

    You are One man with Millions of Vision for people to gain from if only they can “implement” the ideal you give for free.
    NB. Try and implement the info. you get from Oga Dave cos they worth thousands.

  • David Osajie says:

    Emeka – I’m glad you appreciate my efforts, and thanks for your kind words.

    Mufutau – Thank you very much for that piece.

  • Yusuff says:

    Quick look @ digtransfer.wordpress.com

    WORDPRESS blog… wndering if i could add a forum… whadya say? possible… ?

  • Not a bad advice but there is one sickness I have recently noticed in Nigeria that is affecting especially Nigerian webmasters – almost all of them have online forums but my question is – How many of the forums are active? I won’t object any idea of starting online forum but I will like to ask, how active will it be?

    • David Osajie says:

      You are right. I once had a forum myself where I once taught affiliate marketing and the rest, but unfortunately I couldn’t attend to it. And honestly I wasn’t ready to pay people to do that for me. I just had to close shop and count my losses.

      Most people just start forums simply because they want to make money from it. At the end of the day they discover they can’t keep it going due to lack of motivation. And this happens most especially when they are not making money from it as anticipated.

      It’s best to start a forum on a topic you enjoy and are passionate about. And just don’t start it for the sole purpose of making money.

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